The Portable MBA in Marketing (The Portable MBA Series) by Charles D. Schewe, Alexander Hiam
The Portable MBA in Marketing (The Portable MBA Series) by Charles D. Schewe, Alexander Hiam PDF, ePub eBook D0wnl0ad
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet.
Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:
- New negotiation skills for salespeople
- Current marketing strategies
- Innovative approaches to qualitative research that deepen your understanding of your customers
- Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet
Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level.
The Portable MBA Series
The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
SERIES TITLES: Core Curriculum
- The Portable MBA, Third Edition
- The Portable MBA in Economics
- The Portable MBA in Entrepreneurship, Second Edition
- The Portable MBA in Finance and Accounting, Second Edition
- The Portable MBA in Investment
- The Portable MBA in Management
- The Portable MBA in Marketing, Second Edition
- The Portable MBA in Strategy
Vital Business Topics
- Real-Time Strategy
- New Product Development
- Total Quality Management, Second Edition
- Psychology for Leaders
- Market-Driven Management
Also Available
The Portable MBA Desk Reference
The Portable MBA in Entrepreneurship Case Studies
Praise for The Portable MBA in Marketing, Second Edition
"I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers."
—Ken Blanchard, author of the bestseller The One Minute Manager
"Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and
From reader reviews:
James Drake:
Reading a book can be one of a lot of action that everyone in the world likes. Do you like reading book so. There are a lot of reasons why people like it. First reading a book will give you a lot of new data. When you read a publication you will get new information simply because book is one of various ways to share the information or their idea. Second, reading a book will make an individual more imaginative. When you looking at a book especially hype book the author will bring you to definitely imagine the story how the characters do it anything. Third, you can share your knowledge to others. When you read this The Portable MBA in Marketing (The Portable MBA Series), you may tells your family, friends in addition to soon about yours e-book. Your knowledge can inspire different ones, make them reading a book.
Jewel Tarr:
The reason? Because this The Portable MBA in Marketing (The Portable MBA Series) is an unordinary book that the inside of the guide waiting for you to snap this but latter it will surprise you with the secret the idea inside. Reading this book alongside it was fantastic author who all write the book in such awesome way makes the content within easier to understand, entertaining method but still convey the meaning fully. So , it is good for you because of not hesitating having this any more or you going to regret it. This excellent book will give you a lot of benefits than the other book include such as help improving your ability and your critical thinking way. So , still want to hesitate having that book? If I ended up you I will go to the book store hurriedly.
Allison Larson:
The book untitled The Portable MBA in Marketing (The Portable MBA Series) contain a lot of information on the idea. The writer explains your girlfriend idea with easy means. The language is very clear and understandable all the people, so do not worry, you can easy to read it. The book was compiled by famous author. The author gives you in the new time of literary works. You can actually read this book because you can read on your smart phone, or model, so you can read the book inside anywhere and anytime. In a situation you wish to purchase the e-book, you can open their official web-site and also order it. Have a nice learn.
Read The Portable MBA in Marketing (The Portable MBA Series) by Charles D. Schewe, Alexander Hiam for online ebook
The Portable MBA in Marketing (The Portable MBA Series) by Charles D. Schewe, Alexander Hiam Free PDF d0wnl0ad, audio books, books to read, good books to read, cheap books, good books, online books, books online, book reviews epub, read books online, books to read online, online library, greatbooks to read, PDF best books to read, top books to read The Portable MBA in Marketing (The Portable MBA Series) by Charles D. Schewe, Alexander Hiam books to read online.
Tidak ada komentar:
Posting Komentar